Privacy Policy Agreement for SW Beach Hotel

At SW Beach Hotel, we value your privacy and are committed to protecting your personal information. This Privacy Policy Agreement outlines the types of information we collect from you, how we use and share your information, and your rights regarding your information.

Information We Collect
When you make a reservation or use our services at SW Beach Hotel, we may collect personal information, such as your name, address, phone number, email address, and credit card information. We also collect information about your stay, such as Images and video and audio data via security cameras located in public areas, such as hallways and lobbies, on our properties. Your check-in and check-out dates, room preferences, and any special requests.
We may also collect non-personal information, such as your IP address, browser type, and operating system, when you visit our website or use our services. We use this information to improve our services and for analytical purposes.

How We Use Your Information
We use your personal information to provide you with the services you have requested, such as making a reservation or responding to your inquiries. We may also use your information to communicate with you about your reservation or to send you promotional offers.
We may share your personal information with third-party service providers, such as payment processors or travel agencies, who assist us in providing our services. We require these service providers to use your information only for the purposes of providing their services to us. We may use your information to send you marketing communications about our hotel and special offers.
To provide services to you.
To provide services requested by you. For example, if you sign up for our newsletter, we will use the information you give us to send you our newsletter.
To provide our website and its functionalities to you.
To respond to your requests. If you contact us with a question or a request, we will use your information to respond to your request. For example, if you contact us via email with a question, we will use the information in that email and the email address you used to contact us to respond to you.
To provide you with location-specific services. If you elect to share your location information with us, we may use that information to tailor options, functionality or offers related to your location. We also may use your IP address to determine your general location, which also may be used to tailor offers to you.
To offer and conduct promotions and contests.
To conduct data analytics to support our website and business. Typically, these analyses are done using aggregated or otherwise de-identified data. We use information, including automatically-collected information, to manage and improve our website and our business. For example, we use such information to:
Manage our business needs, such as monitoring, analyzing, and improving the services and the website’s performance and functionality. For example, we analyze website user behavior, and conduct research and analysis about the way you and other users use our website.
Manage risk and protect the website. We use data to better protect our services, our website, and you by helping to detect and prevent fraud and abuse of the website and our services.
To tailor our offerings to your apparent interests.
To develop new products, services and offers.
To operate and improve our business.
To maintain our records.

For legal, contractual and safety purposes. We will use your information as necessary to enforce the terms of our website, to comply with all applicable laws and regulations, to defend or protect us, our users, you, or third parties from harm or in legal proceedings, to protect our rights, to protect our security and the security of our users, employees, and property, to respond to court orders, lawsuits, subpoenas, and government requests, to address legal and regulatory compliance, to verify your identity or communications from you, to comply with contracts and other agreements to which we are a party, and to notify you of changes to our terms, policies, or practices.

How We Collect Your Personal Data
Online Services. Personal Data is collected through online services either directly or through an affiliate booking website. Property Visits. Personal Data is collected when guests visit our properties or use on-property services and outlets.

Offline Interactions. Personal Data is collected when individuals attend promotional events that we host or in which we participate, or when you provide your Personal Data to facilitate an event.
Reservations and Customer Service Centers. Personal Data is collected when you make a reservation over the phone or communicate with us by email, fax or contact customer service. These communications may be recorded for purposes of quality assurance and training.
Other Sources. Personal Data is also collected from other sources, such as public databases, joint marketing partners and other third parties.
Internet-Connected Devices. Personal Data is collected from internet-connected devices available in our properties. For example, a smart assistant device may be available for your use and to tailor your accommodations and experience. We collect automatically-collected data in a variety of ways:
Your browser or device. We collect certain data through your browser or automatically through your device. We use this data to ensure that the Online Services function properly.
Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Online Services, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Online Services, and to recognize your computer to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used, and assist us with resolving questions.

We collect analytical data through Google Analytics and Adobe Analytics, which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to, and opt out by downloading the Google Analytics opt-out browser add-on at: You can learn more about Adobe and opt out by visiting
Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Online Services. Analytics. Aggregated Data. We may aggregate data that we have collected. This aggregated data will not personally identify you or any other user.

Your Rights
You have the right to access, correct, or delete your personal information at any time. You can also object to the processing of your personal information or request that we restrict the processing of your information. To exercise these rights, please contact us at

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Cookies and Tracking Technologies
We use cookies and other tracking technologies on our website to improve your experience and understand how you use our website. These technologies may collect information such as your IP address, browser type, and pages visited on our website.
Cookie Choices Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. For more information on how to manage browser cookies, see Click on the links below to learn how to manage cookies on these browsers:
Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our website. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs, or clearing opt-outs that you previously set.
You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at, or by vising NAI’s online resources at
Some of the third parties that we may work with may participate in the Digital Advertising Alliance’s self-regulatory program, which provides consumers tools to opt-out of receiving interest-based advertising. Click here to learn more about the DAA’s WebChoices tool. To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app by clicking here.
You also can learn more about opting out of third parties’ use of cookies used to tailor ads and other content to you by visiting

Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. We use industry-standard security protocols and technology to protect your information.
We may provide areas on our website where you can publicly post information about yourself and communicate with others, such as discussion boards or blogs. This information may be accessible by other consumers and companies, and may appear on other websites or web searches; therefore, this information could be read, collected, and used by others.

Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes to this Policy by posting the new Policy on our website or by other means.

Contact Us
If you have any questions or concerns about our Privacy Policy or the processing of your personal information, please contact us at

By making a reservation or using our services, you agree to the terms of this Privacy Policy Agreement.

Effective as of March 21st, 2023

Privacy Policy